Strategy
My goal in developing a strategy includes clarity, communication and dissemination. I strive to develop actionable and measurable strategies that are clear so all levels of the organization can understand and connect with the strategy. Creating engaging and easily accessible content throughout the organization develops trust through transparency and increases adoption rates. Some of the ways in which I have communicated strategy is through digital posts, printed collateral, intranet news stories, videos and events.
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Working collaboratively with cross functional teams.
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Market and competitive analysis & segmentation to identify the best opportunities to increase market share.
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Develop value propositions and competitive positioning.
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Create marketing content for campaigns, promotions and online presence.
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Engage with press and media to expose brand.
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Establish and manage best practices.
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Marketing automation.